DOUGLAS RUSHKOFF is a world-renowned media theorist and counterculture figure. He is the originator of ideas such as “viral media,” “social currency” and “screenagers.” He has been at the forefront of digital society from its beginning, correctly predicting the rise of the net, the dotcom boom and bust, as well as today’s financial crisis. He is a familiar voice on NPR, face on PBS, and writer in publications from Discover Magazine to the New York Times.
“Now that much of what Rushkoff has predicted over the years has come to pass, he is uniquely qualified to write what may be one of the most important and instructive books of our times: Program or be Programmed: Ten Commands for a Digital Age. In it, he outlines ten different ideas that information technology is biased towards; biases that can cause discord in our lives. However, rather than predicting that the sky is falling, Rushkoff gives practical and actionable advice on how to turn those biases into advantages.” —Wired
“Lucid and consequential… a subtle and substantiated call for (missing) humanity in networked daily life.” —Neural.it
“Thinking twice about our use of digital media, what our practices are doing to us, and what we are doing to each other, is one of the most important priorities people have today — and Douglas Rushkoff gives us great guidelines for doing that thinking. Read this before and after you Tweet, Facebook, email or YouTube.” —Howard Rheingold, author of Smart Mobs
“Rushkoff is damn smart. As someone who understood the digital revolution faster and better than almost anyone, he shows how the internet is a social transformer that should change the way your business culture operates.” —Walter Isaacson, author of Steve Jobs
“What’s the difference between being able to operate in the web, and being able to thrive there? The difference is in being able to understand the how and why of this new world. In ten chapters or commands, Douglas Rushkoff lays out how to live in this new world. Some of this advice will seem straightforward, some of it will need explanation, and some of it will seem more than a little counterintuitive. But all of it is delivered with verve and insight that makes you rethink your interactions on the web. Are you driving your life here, or only a passenger? If you want to get your hands on the wheel, this book is a good place to start.” —Daily Kos
“Rushkoff presents ten succinct commands for choosing our own destiny in the online era, ranging from Do Not Be Always On to Do Not Sell Your Friends. In the process, he presents a way we can actively leverage these technologies to build a more shareable world similar to the one we envision in our report The New Sharing Economy, as opposed to allowing our tools and those who create them to define the social constructs of the current era.” —Shareable.net