It’s not that I need another way to keep my hair together. I don’t think anyone needed that. It’s just that this year mostly consisted of being stressed out pretty much all day about almost everything, and having to constantly protest and call reps and sign petitions to protect extremely basic human rights, or anything that might benefit non-billionaires. It was a year of refreshing Twitter hourly to find out to what extent fires or hurricanes or earthquakes or insane tirades from our president were affecting our loved ones. And in such plainly dystopian times, a fun, retro, lovably floppy solution to something that wasn’t on anyone’s radar as a problem feels so comforting. We needed something trivial and superficial to distract us from all the pain and suffering encircling us on a daily basis, and the hair scrunchie came through. And doesn’t that make this —*gestures vaguely to the hellscape behind us* — all a little more bearable?

Read more here.

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